

VIDEOS
Motivation & Learning Styles
John Falk
23
JANUARY
How to identify visitors and support them
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What you remember tends to be an indicator of learning (MEMORY)
What are key factors to remembering?
1. Things that support their interests
2. Things that are novel/strange
3. Things with high emotional content for individual
4. Things supported by later experiences--can only really access this weeks/months later
Family Learning Part 1
Lynne Dierking
30
Family Learning Part 2
Lynne Dierking
JANUARY
Understanding visitors has largely focused on WHO the visitor is...gender, age, education, socio-economic class, race, ethnicity, social values
*These are DESCRIPTIVE, but not ACTIONABLE
To help understand visitor learning, need to focus on the WHY not the WHO!
Museums are a vehicle to satisfy individual needs--each time you visit a museum it's likely for a different need each time (can't be broken down into one segment every time...)
Identity
Constantly negotiated by internal and external forces--identity is NOT fixed!
1. Big "I" identities: Demographics
2. Little "i" identities: situated in the moment (i.e. being an audience member, being a museum go-er)
Visitor Identity Motivations
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identity-related needs for coming to museums
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people aren't necessarily conscious of their motivation for coming to a museum
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visitor's expectations are a direct reflection of how the public perceives the attitudes of the museum
Identity-Related Motivations:
1. Explore: Curious, "thought I'd be interested"
2. Facilitator: Satisfy needs of others--children, spouse, "I came because others benefit from the experience"
3. Tag-Along: Please others, "they wanted me to come"
4. Experience Seeker: Desire to see & experience the place, an attraction, reputation (been there/done that), "It's the thing to do"
5. Professional/Hobbyist: Relates to work, enjoy going to museums, specific knowledge related motivation
6. Recharger: Contemplative/Restorative experience, "I enjoy the architecture...just looking"
*Categories aren't fixed or sacred
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Visitors think there is a match between their needs and what they believe your museum offers--why they come
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Visitor expectations shape how a person uses the museum & what they find emotionally satisfying
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People with similar entering expectations have similar long-term memories
Implications of Knowing:
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Knowing a visitor's motivations helps to better customize each visitor's experience
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Helps us, as museums, to perceive how the public sees us
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Strategy for understanding how to attract visitor--what are you showing on website/marketing materials?
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Helps attract/analyze who IS coming and who IS NOT coming.
Family Learning…Laughing and learning
Engagement is about fund and enjoyment, but that doesn’t mean we trivialize history or learning, but instead connect it to their lives
Framing family learning:
What’s going on in the world globally
Learning Society: coined in 1959 by economist (aka: Information Society, Knowledge Society)
Availability and access to the internet has provided a forum to learn anytime and nearly anywhere—has this really made our society smarter?
Learning is rapidly becoming the number one industry in the country and tourism is the largest economy in the world—largest growing parts are cultural and eco-tourism.
Learning is a pervasive part of our world
K-12 learning and higher education learning occurs at the beginning of one’s life (formal learning), but the largest majority of learning occurs over the rest of one’s lifespan—could be filled up by family learning.
1998-John Falk and Lynn Dierking change the language (from informal learning to free-choice learning)
Term informal learning is easy to trivialize and focused more on where the learning was happening vs what the learning was.
Focusing on the nature of learning—more choice and control over who learning with, what learning about
Family learning is a subset of free-choice learning
Reinforce social history and identity through family learning
Bring a shared background and knowledge, patterns and ways of interacting with each other—need to respect that, families actually know more about their learning than museum professionals do.
Family Learning Infrastructure:
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Internet*
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Books, Magazines, Newspapers
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Friends & Family
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Faith-based Organizations
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Workplace
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Museums
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Libraries
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Electronic Media (radio, film)
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Schools & Universities
*Internet is isolating and people don’t sit and talk to each other is not necessarily true..according to Lynn Dierking
Opportunity to leverage the fact that families use museums in learning
Why is family learning important?
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We are social creatures as humans—we learn socially and our brains are constructed to engage in social activity and very much a part of our learning process
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Families are the first institutions and groups that we belong to—has rules and ways to behaving
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Makes good economic sense to support family learning
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Visiting a museum with a child correlates with adult use
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What happens at home and in community is critical to a person’s own success
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Families are often places where children learn to be lifelong learners and lovers of history
Learning is a sociocultural process—do and engage in with other people
Also something that we do in authentic places—learning in schools is very de-contextualized. Most learning is quite abstract
Families often create learning experiences that are not abstract, but experiential.
Learning is all about identity building
Families use museums to reinforce identity
Using the setting of your institution to become a part of their family history
What does family learning look like?:
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Families are the decision makers in museums—can’t control their thinking
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They choose to engage in the things they think are appropriate
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Talking and collaborating
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Constructing their own experience—social history and experience
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Enjoyable and fun
Impact of family learning on children:
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Changes in perspective & Awareness
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Self-confidence
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Independence and autonomy
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Attitudes and perspectives on learning
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Social Development
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Interacting with others—peers and adults
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Interests
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Personal interest
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Knowledge & Skills
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Personal knowledge and skills outside of school
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Impact of family learning on adults:
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Perspective & Awareness
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Enriched perception of importance of supporting child’s (and their own) learning
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Social Development
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Enhanced sense of sharing time together
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Interests
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Increased awareness and appreciation for child’s (and their own) interest, curiosity and creativity
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Knowledge & Skills
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Boosted confidence, interest and understanding of how to support learning of child (and them)
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Museum facilitators and family facilitators sometimes have friction in interactions
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Role negotiation between staff-family is critical, particularly family facilitator
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Family facilitator (often adult) is the gatekeeper to the museum staff. If ignored or barely acknowledged, the interaction will be brief. Only effective if family adult fully acknowledges and reinforces staff presence.
Home-education study:
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Parents want to be treated as equals (parents are just as capable as teachers and as co-learners)
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Want extended experiences (pre/post resources and ways to connect to other museums, libraries, community service organizations)
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Age doesn’t mean “grade” level
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Enjoy complexity!
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Affordability and access
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Special experiences